Luna, the leading provider of in-home, in-person physical therapy (PT), has been recognized once again by Forbes, ranking #61 on the 2025 Best Startup Employers list, an impressive leap from #111 in 2024. This recognition cements Luna as the #1 startup in musculoskeletal (MSK) care, outpacing competitors like Hinge Health (#87) and Sword Health (#236), and places the company #3 in the Healthcare/Lifestyle & Health category.
“Forbes’ recognition affirms Luna’s relentless dedication to our patients, therapists, and healthcare partners,” said Palak Shah, Co-Founder and Head of Clinical Services at Luna. “Climbing 50 spots in just one year is a testament to the momentum we’ve built. Luna is revolutionizing physical therapy—bringing high-quality care to patients’ homes and redefining healthcare delivery to be more accessible, convenient, and effective.”
A Year of Record-Breaking Growth
Luna’s rapid ascent in Forbes’ rankings reflects a year of unprecedented achievements:
- Surpassed 1.2 million in-home PT visits and 85,000+ patients served—delivering more than 60 million minutes of hands-on care.
- Expanded partnerships with leading health systems, including Duke Health, Providence, and AARP.
- Recognized as a healthcare innovator, earning Fast Company’s #13 ranking for most innovative healthcare companies and receiving Medicare’s MIPS Exceptional Performance Award for the third consecutive year.
- Reinforced its position as the top choice for physical therapists, with over 3,100 treating therapists and more than $40 million paid out to providers in 2024.
Leading the Future of MSK Care
Luna’s recognition as the #1 startup in MSK care is a direct result of its patient-first approach and tech-enabled, in-home delivery model. Unlike virtual PT solutions, Luna provides hands-on, personalized care in the comfort of patients’ homes, increasing adherence rates and improving outcomes. Studies show that 90%+ of patients referred to facility-based PT never start treatment, but Luna’s innovative model is reversing that trend by delivering therapy where and when patients need it most.
Continuing the Momentum
With home healthcare spending projected to exceed $200 billion by 2028, Luna is positioned at the forefront of the industry’s transformation. By integrating in-home PT with innovative technology, seamless care coordination, and an expanding provider network, Luna continues to set the standard for scalable, high-quality, and patient-centered rehabilitation.
“As Luna has grown our corporate team to 35 states and expanded internationally, we’ve stayed true to a culture that puts people first—clinicians delivering care, patients receiving it, and the corporate teams supporting them,” said Amber Mauro, Head of People Operations at Luna. “We’re excited to continue building on this momentum. Our tech-enabled structure helps us work smarter, keeping operations efficient while making sure everyone stays connected and aligned.”
To learn more about Luna and its impact on the future of physical therapy, visit getluna.com.
